In a celebrity-led marketing association e-commerce brand Myntra has signed up Hrithik Roshan, Vijay Deverakonda and Dulquer Salmaan as its newest brand ambassadors, alongside the existing celebrity ambassadors, Kiara Advani, and Samantha Akkineni, to emphasise its hold on the Indian fashion sphere.
With the combined star power from different regions, Myntra is set to unleash its biggest-ever line up of star-studded brand commercials. These are aimed at targeting consumers across the nation and giving Myntra the opportunity to engage with the fans of these celebrities.
Roshan’s popularity will strengthen Myntra’s positioning further, reaching the audience to drive conversations around the overall men’s wear category.
With Deverakonda on board, Myntra will be able to drive the brand’s fashion conversation among his constantly growing fan base.
Salmaan’s high fashion quotient will strengthen Myntra’s position as the fashion destination of choice.
Harish Narayanan, CMO, Myntra, said, “We are elated to welcome all the superstars to the Myntra family. These top fashion icons, who are also acclaimed fashion connoisseurs, will be a part of Myntra's biggest star-studded campaign ever. The campaign will strongly reinforce Myntra’s position as ‘India’s Fashion Expert’ with differentiated fashion offerings and unparalleled shopping experience pivoted on technology. This campaign will cut across demographics and build a deeper relationship with our customers across the country.”
Last year, Myntra partnered with Kiara Advani as Myntra’s nationwide face and Samantha Akkineni as the face of the Southern market.
Advani will continue to play a pivotal role in strengthening Myntra’s women wear segment and building a strong foothold with her fans across the country.
Akkineni’s partnership with Myntra as the ambassador for South has not just strengthened over time but has also been able to build a very strong connection with her fans.