Gautam Mehra puts in his papers at dentsu

Gautam Mehra, Chief Data & Product Officer, dentsu Asia Pacific (APAC) & CEO, dentsu Programmatic, South Asia, has put in papers. Sources close to the development informed BestMediaInfo.com.

However, sources informed BestMediaInfo.com that Mehra is still in talks with dentsu International’s regional leadership and that there would be clarity about his exit only after the discussions.

Mehra was given the additional responsibility of Chief Data & Product Officer, dentsu Asia Pacific (APAC) in October last year.

Over the years, Mehra had been responsible for driving the data quotient for dentsu across India and South Asia, both internally and with clients. Notably, he led the creation of dentsu’s proprietary adtech product, the dentsu Marketing Cloud ecosystem – a cohesive system that brings together a slew of dentsu proprietary ecosystems such as the Facebook Marketing Partner (Ad-Tech) Badged DMC Explore, dentsu Play, dentsu TrueValue and other proprietary mar-tech tools used in over 32 markets globally. He has also led the unification of the Data Sciences and Amnet teams to create dentsu Programmatic, the leading programmatic player in India today.

Mehra started his career 20 years ago with his entrepreneurial venture, which was one of the first Web Development firms in India. Over the years, he did several stints in digital advertising working with the top brands in the country such as Viacom, Government of India, Standard Chartered Bank and Microsoft. In 2013, he joined dentsu following the acquisition of Communicate2 and led the Social & Display businesses of iProspect, the leading performance marketing and search agency of the country. Subsequently, in 2016, he took on the role of Chief Data Officer for South Asia and has driven the groups data narrative in the sub-region.

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