ZEE Biskope announced the Mega Winners of Talent Camera Action Season 2 on Sunday, 25 July

Zee Biskope’s Talent Camera Action Action, which started off as a category first virtual talent hunt on the occasion of Camera Day last year, reached newer milestones in its second season. The consumer drive not just gained in volume but even promised the biggest ever gratification that the category has offered.

No Bhojpuri channel has ever launched a consumer drive that gave winners a direct entry into Bhojiwood. This was an attempt by the channel to facilitate the aspirations of its talented young viewers and thereby bring the brand closer to them. The participation toll reached a number that is more than double of season one. Over 22,000 entries were received from across the region and beyond where viewers shared their talent videos in the run to make their way to the Bhojpuri movie industry. The channel also showcased selected videos on Zee Biskope on two consecutive weekends – July 18 and 25 July between 12 noon and 6 pm.  

ZEE Biskope announced the names of the Mega Winners who won a ticket to Bhojiwood on Sunday, 25 July. Action Star Yash Kumar and Glamour Queen Nidhi Jha announced the winners.

• Ranjeet Kumar: A trained classical singer from Katihar, Bihar, Ranjeet aspires to be a professional singer who could mesmerize the world with his melodious voice. He impressed the jury with his rendition of Pawan Singh’s ‘Basanti Bahar Bahal Sarso Phulail’.
• Pragalbh Ojha: An actor at heart residing in Gaya, Bihar, Pragalbh has pruned his acting skills at the Institute of Creative Excellence by Balaji Telifilms Ltd in Mumbai. His monologue on an emotional outburst of a gangster to his mother expressed his appreciable skills in acting.
• Aakashdeep Sharma: A dancer from Mangolpuri, Delhi, Aakashdeep is a trained dancer, choreographer and instructor at a dance academy in Delhi. He rendered his groovy moves on Matargashti from the film Tamasha.
• Binita Singh: Hailing from Bhojpur, Bihar, Binita is an aspiring actor who found Talent Camera Action Season 2 as the platform to reach out her acting skills to the Bhojpuri audience. She performed a monologue on a commoner’s outrage at the powerful political section. 
• Pragya Mishra: A singer from Ghazipur, UP, Pragya is trained in Indian Classical music and has many accolades to her credit in competitions like Akhil Bharatiya Sangeet Pratiyogeeta & Uttar Pradesh Sangeet Naatak Academy. She has performed on ‘Koel bin bagiya na sobhe Raja’ – a melodious number by Sharda Sinha.

Samrat Ghosh, Cluster Head, East, Zee Entertainment Enterprises Limited (ZEEL), said, “The objective of the engagement drives like Talent Camera Action is to offer viewers with an avenue to connect with the brand thereby making the brand accessible where viewers feel the ‘apnapan’ or affinity and develop brand love.  The closer we get to the viewers, the better we understand them and hence the better we cater to their content preferences. Given the scale and response that the campaign enjoyed, it clearly shows the worth that ZEE Biskope recons in the Bhojpuri category.”

Amarpreet Singh Saini, Senior Vice-President, Bhojpuri Cluster, added, “While the overwhelming response from viewers across the corners of the region was motivating, the emotion and effort behind the talent videos defined the success of the campaign. Many videos were shot in kuchha houses, on the fields, in a crowded room, on the terrace and so on. Limitation in resources was never a roadblock for the audience who had the sole intent of showcasing their talent to the world at large. This proves the readiness of the viewers to embrace and appreciate such opportunities. We promise to bring more such initiatives for our viewers in the months ahead.”

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