Delhi-based independent creative agency Venacava has bagged the creative mandate for Kundan Gold’s new-age digital gold and silver platform – MyGoldKart.
The pitch that was called in May 2021 saw participation from several creative agencies and after a rigorous selection process, Kundan Gold found Venacava as the right match.
The objective of the company is to promote MyGoldKart and to make it a category leader in the digital gold segment in the next five years. The brand wants to carry forward the legacy of Kundan Group for MyGoldKart.
Digital gold is still a nascent category in India. The mandate for the agency is to educate people about trusting the digital medium in purchasing gold and educating them in the various methods in which they can do so. The brand wants to bring about this behavioural change in the category. The agency will help MyGoldKart achieve this goal.
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Manoj Deb
Manoj Deb, Founder and Specialist in Branding Strategy and Design, said, “We at Venacava are incredibly happy to win this account in a multi-agency pitch. For us this is special because it’s not just winning a prestigious brand of the Kundan Group, this is also category creation. As a young agency this will allow us to create not just a different brand but open up a whole new category, and it’s an agency’s dream. We thank Vidit Garg and his team for trusting us and being their partner in this exciting journey.”
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Vidit Garg
Vidit Garg, Director, MyGoldKart, said, “75 years of combined experience has given us the confidence to achieve the brand goal of MyGoldKart. Venacava’s communication and brand positioning strategy devised for the brand has given clear direction to reach our final business goal.”
My Gold Kart is an easy-to-use, safe and secure platform that acts as a personal investment planner. One can view real-time rates of gold/silver and make short-term or long-term investments online without the hassle of visiting stores to purchase physical gold.
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