Edtech major upGrad has unveiled an ad film highlighting the importance of online degrees as a part of its clarion call ‘Sirf Naam Ki Nahin, Kaam Ki Degree’.
With a host of online degree courses including BA, BBA, BCA, MA, MCA, and MBA from India’s top universities such as Chandigarh University, Amrita Vishwa Vidyapeetham (Ahead Online), and JAIN (Deemed-to-be-University), upGrad provides an opportunity to circumvent the Covid-19 impact on the aspirations of Indian students and working professionals who are now looking at an alternative to the offline learning modes of obtaining degrees without compromising on the learning and career outcomes.
Arjun Mohan, CEO, India, upGrad, said, “Due to offline education system taking a backseat, there’s a lot of tension and confusion amongst India’s working professionals who are looking to get acceleration in their careers. The situation is alike with freshers who are worried about a year backlog that might hamper their career growth. Therefore, we aim to strike a chord with our new ad film addressing the fading education dreams of Indian learners to get a meaningful degree amid the Covid-19 situation. We have partnered with leading universities to provide young India with UGC Entitled, and WES Recognised degree courses to give them a 360-degree university experience online. After the completion of the course, we will also assist these learners with career services that involve a paid internship up to six months and placement support up to three years based on their performance.”
Kawal Shoor, Co-Founder, The Womb, added, “Covid’s been a dark cloud on sunny India for more than a year, but it has also brought a silver lining for the education sector. Online education, for long considered a poor cousin of on-campus studying has found relevance across the more serious courses – specifically post-graduate degrees, both in science and management. Now, with upGrad tying up with many universities to provide value-added under-graduate education online, there’s a new opportunity for young students to access high-quality education in their own hometowns, without having to leave to bigger cities as has been the norm. Our campaign borrows from the current reality but is also geared towards positioning online undergraduate education as a powerful alternative to trudging to a nearby big city to access quality education. And, to nudge them to believe that even online graduation can lead to a ‘Kaam ki Degree’.”
Shot against a scenic Goan backdrop, the commercial poignantly brings about the message through a melodious and captivating jingle vocalised by a group of four friends. The ad film will be running in over 50+ TV channels across geographies, along with 360-degree amplifications in other media channels.
Agency: The Womb Communications
Founding Partners: Kawal Shoor & Navin Talreja
Creative Team: Suyash Khabya & Shreyas Manjrekar
Planning Team: Mittu Torka, Kunal Jha & Ishita Agarwal
Account Management: Richa Shah
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Nepolian Daniel Amanna
Director of Photography: Malay Prakash
Music Director: Mago & Mayank (Mikelal)