Uniqlo's Shantanu joins Kapiva as Chief Operating Officer

Kapiva, a homegrown D2C brand has appointed Shantanu, former Senior Director, Marketing and E-commerce (D2C) at Uniqlo India as Chief Operating Officer.

The appointment is in line with Kapiva’s vision of empowering Indian consumers with modern Ayurveda that is accessible and integrating it into their everyday live and Shantanu will be leading Brand, Product, and Strategy at Kapiva.

Shantanu has about 14 years of experience in sales and marketing with global brands. He had joined Uniqlo in 2019 and played a key role in launching and scaling up the brand in India. Prior to this he was with Procter & Gamble for more than ten years as the Brand Design Lead Haircare (Rejoice and Head and Shoudlers) Greater China. In his last three years with P&G in China, a highly evolved eCommerce market, he led marketing for haircare working on some of the cutting edge marketing tools and emerging marketing platforms.

Shantanu said, “Kapiva is redefining Ayurveda for Indians. While the pandemic brought out the importance of proactively building good health, the brand has been enabling it by making Ayurveda modern, convenient and accessible. I am extremely excited to join its journey at this juncture and enable young Indians to experience the power of Ayurveda.”

Commenting on the appointment, Shrey Badhani, Co-Founder, Kapiva, said, “Shantanu joins us at a pivotal time when the market opportunity is immense. He brings on board a wealth of experience from managing brands like P&G & UNIQLO where he has been instrumental in driving growth. This empowers Kapiva leadership to identify new growth opportunities, speed decision-making, and derive actionable insights from an audience that is extremely digital-savvy. We look forward to some exciting times ahead for the business.”

He started his career as a Marine Engineer Officer in Merchant Navy with the fleet of Chevron. Post this, he did his PGDM from IIM Calcutta. He did his B.E in Marine Engineering from Marine Engineering and Research Institute.

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