Hindi general entertainment channel The Q has announced its first TV original - Crime Aur Kanoon, further to the channel’s launch on DD FreeDish. Crime Aur Kanoon is The Q’s first original crime fiction show that will premiere on August 21, 2021.
Crime Aur Kanoon will include some of the several modern age crime stories. With renowned actor Kinshuk Vaidya as the host, the show and will take viewers through strange and intriguing cases with every episode. Each episode will create awareness about the heinous crimes being committed in society ranging from common day-to-day identifiable situations to more complex situations such as cybercrimes, online frauds, and much more.
Commenting on the launch of the channels first original, Simran Hoon, Chief Executive Officer, The Q, said, “At The Q, our endeavour is to keep our audience engaged with content across varied genres. With an entry into the crime fiction genre with our first TV original after The Q’s presence on DD FreeDish and other DTH and cable TV services, we aim to further strengthen our programming slate and consolidate our position. We look forward to creating thrill and excitement for our audiences with the launch of Crime Aur Kanoon.”
Tanya Shukla, Programming Head, The Q, added, “With our new show Crime Aur Kanoon, our aim is to educate young India about the myriad of crimes being committed nowadays. More importantly, staying true with our brands promise to provide young Indian creators and talent a larger platform, Crime Aur Kanoon will open up an exciting new avenue for us at The Q to drive engagement with our viewers and the audience out there by giving them an opportunity to be a part of the show. We are extremely excited on our upcoming show and look forward to introducing more original content that appeals to our viewers.”
The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences.
With a growing library of over 850 programs, the channel claims to have reached an audience of over 712 million via 100 million television homes with partners including DD Free Dish, TATA Sky, DISH TV and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.