Premium VOD service from Sony Pictures Networks SonyLiv will now enthral millions of cricket fans with India’s tour of Sri Lanka comprising three ODIs and three T20s that began on July 18 till July 29. The series can be viewed live across six different languages, including Hindi, English, Tamil, Telugu, Malayalam, and Bengali only on SonyLiv.
For the series, SonyLiv has on-boarded 50+ advertisers, including brands such as Apple, HUL, Amazon, JSW, TVS, Tata Motors, Amul, Dafanews, CoinDCX, Mobikwik, Cars24, Medibuddy, Bridgestone, Acko General Insurance and GoDigit among others. SonyLiv has also locked sponsorship deals with brands such as Vimal, Betway, WazirX, and Swiggy.
Sports lovers can catch the action between India and Sri Lanka on SonyLiv. The platform is also set to provide comprehensive coverage of the Tokyo Olympics 2020 from July 23.
Ranjana Mangla, Sr. VP and Head of Ad Revenue, SonyLiv, said, “We are elated to witness an overwhelming response from our advertising partners for all our sporting events that air on SonyLIV. Following the success of Euro 2020, we have managed to onboard more than 50 advertisers and multiple sponsors for India’s tour to Sri Lanka. Like always, we are committed to providing the best viewing experience for all global sporting events on the platform.”