Private vacation home SaffronStays has named Manvi Sharma as its Chief Marketing Officer. The hospitality collective is expanding its business across the country by on-boarding private villas and estates.
Prior to joining SaffronStays, Sharma was leading the content and strategy team at BookMyShow for close to six years where she built the ticketing service into a discovery destination for movie fans and led its foray into content creation.
She comes with over 14 years of experience in marketing, advertising and brand management, and has worked for various sectors, including entertainment, hospitality, banking and finance, F&B, and gaming among others.
Sharma said, “In light of the pandemic, the SaffronStays community has become more relevant than ever, and it is a privilege to be working with a company currently at the forefront of tourism. Marketing communication combined with innovative storytelling will be central to expanding SaffronStays’ reach and driving growth in a constantly changing forum. My goal is to take the company’s branding to newer heights, providing an all-inclusive experience for patrons and partners.”
Devendra Parulekar, Founder, SaffronStays, said, “We are heading towards a digital-first approach across the organisation — be it lead generation, customer retention, marketing efforts and so on. We want to move towards a data-driven ecosystem. Manvi’s prior expertise with BookMyShow, which was a digital-first company, comes in handy even as the fundamental marketing principles remain the same. We will also be relooking at our loyalty and referral programs, and align them with our current strategy.”
“The future of most industries, including hospitality, is digital,” said Tejas Parulekar, Founder, SaffronStays. “And we have taken this aim head on in order to create a smooth, seamless end-to-end experience for all our stakeholders. Manvi’s proficiency in B2B and B2C communications will help further this dream by building on the company’s brand experience, expand its reach and work towards an overall growth for all sectors.”