Sachin Tendulkar invests in digital entertainment and technology firm JetSynthesys

Master Blaster Sachin Tendulkar has recently made an equity investment of $2Mn in JetSynthesys, a new-age digital entertainment and technology company with a global foray in gaming, digital entertainment, and interest-based social community platforms.

The investment strengthens Tendulkar’s relationship with JetSynthesys. The duo already has an existing joint venture for a digital destination for all things cricket, 100MB, and the immersive cricket games Sachin Saga Cricket Champions and Sachin Saga VR.

With this $2 Mn investment, Tendulkar joins the bandwagon of existing shareholders of JetSynthesys — Adar Poonawalla, Kris Gopalakrishnan, and the family offices of the promoters of Thermax, Triveni Group, Yohan Poonawalla Group and DSP Group. Tendulkar’s iconic game, Sachin Saga Cricket Champions has been a gamer’s favourite and has doubled its daily user base in the past 12 months. Another platform sizzling with sports fever has been 100MB, an all-encompassing cricket destination with live cricket score, social sports interactions and commerce, along with engagement through casual cricket games and quizzes.

Tendulkar said, “My association with JetSynthesys goes back to almost five years now. We started our journey with Sachin Saga Cricket Champions and strengthened it with a unique Virtual Reality cricket experience. It is one of the most popular games in its category with over 20 million downloads. Our next product was 100MB, a first-of-its-kind digital destination for all things cricket. When this association began, the aim was to provide an authentic gaming experience for cricket lovers across the globe; now I am briefed that the team is looking to diversify that purview to include more cross-category digital products and platforms.”

Rajan Navani, Vice Chairman and Managing Director, JetSynthesys, said, “We welcomed Sachin to the JetSynthesys family back in 2016 and our association has only grown stronger since then. We created Sachin Saga Cricket Champions and Sachin Saga VR to give fans an opportunity to step into the shoes of the most iconic cricket superstar in the country. With 100MB, we gave Sachin’s fans the opportunity to have a platform where they could interact with him directly. With this investment, we are excited to see Sachin become an even more crucial member of the JetSynthesys family. We’re proud to have a Bharat Ratna on board, a man with strong values, and an iconic Indian and global brand, as we build a global new age digital media entertainment and sports platform. Sachin’s longstanding support is a testament of his faith in our vision and together we hope to enrich more lives across the country, and in the process, make JetSynthesys an even stronger name in India’s digital ecosystem.”

Over the years, JetSynthesys has become popular in the gaming category, particularly known for developing mobile games with high fidelity and network play. It’s known for its global publishing partnerships with the likes of WWE, Square Enix and Hollywood film Passengers and Floyd Mayweather. After acquiring Nautilus Mobile and Real Cricket, JetSynthesys is now also a skill-based cricket gaming franchise with 120 Mn+ downloads and 1.2 crore+ monthly active users. In addition to developing cutting edge and popular games in-house, JetSynthesys is the co-founder of India’s most successful e-sports company, Nodwin Gaming.

The brand is also known for its deep tech stacks in new technologies such as AI, Blockchain, AR/VR/MR and quantum computing. In the social community arena, along with 100MB, JetSynthesys is also home to ThinkRight.me, a meditation and mindfulness app; AnyDay Money, a fintech platform for advance salary formed in association with Adar Poonawalla; JobDost, a platform providing access to grey and blue-collar jobs in multiple cities across India; and SonicJobs, one of UK’s hiring portal for blue-collared jobs.

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