Sports brand Puma has signed 18 Indian athletes who will represent the country in national and international events across sporting disciplines like shooting, hockey, track and field, boxing, table tennis, discus throw and badminton. It’s a major step for the brand as it continues to push boundaries and celebrate diversity in sports. Through its brand campaign ‘Only See Great’, Puma aims to explore the very idea of achieving greatness and how these athletes have strived for it during extraordinary times.
With an aim to bring about a mindset transformation towards equality in sports, the brand is focused on supporting talent across multiple sporting disciplines. In addition to ace boxing champion, Mary Kom and Indian national sprinter, Dutee Chand, the brand has signed a bevy of big-hitters like boxer Pooja Rani; track and field athlete Tejinder Singh; shooter Manu Bhaker; swimmer Srihari Nataraj; hockey players Rupinder Pal Singh, Harmanpreet Singh, Mandeep Singh, Gurjant Singh, Savita Punia, Sushila Chanu, Navneet Kaur, Navjot Kaur, Vandana Katariya, Gurjit Kaur and Udita Duhan. The list also includes para-athletes like shooter Avani Lekhara; table tennis champ Bhavina Patel and discus throw athlete Ekta Bhayan.
“We are thrilled and honoured to sign some of the country’s finest athletes. As they continue to lead the way with their strength and athleticism, it's equally important to work with them to break down barriers on the field of play. As a brand, we strongly believe that being unique is a great strength and our unwavering commitment to inclusivity in sports is a testament to this,” said Abhishek Ganguly, Managing Director, Puma India and Southeast Asia. “Our athletes have time and again proven their mettle. I am sure with their grit and determination they will continue to outperform themselves. I wish them good luck in their pursuit to achieve greatness and make our country proud,” he added.
With their eyes set on the challenge, each athlete will be showcasing their prowess as they set out to achieve their own moment of greatness in the sport. Puma’s ‘Only See Great’ campaign puts the spotlight on them as they strive for greatness, listening to their hearts, and finding a vision that no one else can see.