Motivator bags integrated media agency of record for RummyCulture

Motivator, the full-service media agency of GroupM, has bagged the media mandate for RummyCulture. The mandate includes managing the brand’s traditional and digital media duties including media strategy and planning, media investment, media activation, and content.

Motivator won the mandate post a comprehensive multi-agency pitch. The account will be handled from their Gurugram office.

Launched in 2017 by GamesKraft, RummyCulture boasts a community of over one crore users. The platform aims at providing a seamless gaming experience. It's India’s only ISO 9001:2015 certified gaming platform. Intuitive design, seamless, safe, and secure user experience are the USPs of GamesKraft, the parent company that was also founded by a group of highly experienced technology professionals who are passionate about gaming.

Mausumi Kar, Managing Director, Motivator, said, “We are delighted to be working with RummyCulture. It is a proud moment for us to partner with a new-age business committed to providing fair and secure gaming to its players. The online gaming industry is an emerging sector in our economy and has grown leaps and bounds in the last few years. We are looking forward to adding value to RummyCulture and supporting their growth momentum in the months to come".

According to Amit Kushwaha, Head - Brand Strategy, GamesKraft Technologies what swung the mandate was the data-driven approach and the category understanding that Motivator displayed during the pitch.

He further said, “Being a digital-first and data-driven company, we always wanted a partner who had the ability to understand various forms of data and leverage it for marketing campaigns. Motivator has showcased great capability to leverage & attribute these to campaign performances and that led to this partnership. We look forward to integrating our marketing strategies with their data-driven campaign approach”.

Aman Kochhar, Managing Partner- North and East, Motivator India, said, “We are delighted to onboard RummyCulture at Motivator. With the growth momentum in the gaming industry spiking in the last few years we see a clear and speedy growth path for brands like RummyCulture. At Motivator, with our data, digital and content framework for emerging brands, we see a great fit with RummyCulture. Look forward to partnering with them in this phase of blistering growth.”

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