Madison Media is the Media AOR of learning app Practically

Practically, an experiential learning app designed to make learning immersive and increase retention in STEM subjects for students of class 6 to 12, has announced that it has appointed Madison Media as its Media AOR.

The agency will handle traditional and digital media along with performance. The account was won in a multi-agency pitch and will be handled by Madison Media Infinity.

Founded in 2018 by Subbarao Siddabattula, Founder and CEO, Charu Noheria, Co-Founder and COO and Ilangovel Thulasimani, Co-Founder and CTO, Practically uses next-generation interactive methods, such as Augmented Reality (AR), simulations and 3D videos for an enhanced learning experience. About 360,000 students have benefited from the Practically app so far. 350+ schools across India and Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic.

Mahadev Srivatsa, VP Marketing and Brand Strategy, Practically, said, “As a rapidly growing EdTech company, we are excited to work with a leading agency like Madison to help us realise our objective of becoming the most trusted and preferred EdTech brand in India. We are positive that Madison will play a key role in amplifying our marketing efforts towards the same.”

Vikram Sakhuja, Partner and Group CEO, Madison Media and OOH, said, “Practically, a self-learning app, brilliantly supplements school learning. We, at Madison, are excited to be chosen to partner them as they set out to revolutionise the burgeoning ed-tech space.”  

Jolene Solanki, Vice-President, Madison Media Infinity, said, “We’re happy to partner with Practically in their endeavour to provide solutions for students online. Willingness to adopt technology is far higher today than it was two years ago. We look forward to working with Team Practically in this journey of success.”

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