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Karthik Shankar returns to GroupM as Head of Digital Trading for India

Shankar had joined Amazon as Senior Program Manager - AmazonDSP in June last year

Karthik Shankar

GroupM has appointed Karthik Shankar as Head of Digital Trading for India. In this role, Shankar will be responsible for leading digital trading and partnerships for GroupM India. This is his second stint with the media investment arm of WPP.

Shankar began his first stint with GroupM in December 2015 as Director, Digital Trading. He moved on from the agency in June 2020 to join Amazon as Senior Program Manager - AmazonDSP.

Prior to joining GroupM, Shankar had worked with YuMe and Ventuno Technologies for more than seven years.

He will be based out of Bangalore and will report to Sidharth Parashar, President - Investments and Pricing, GroupM India.

Sidharth Parashar

Parashar said, “Karthik has a proven track record of managing tech & media partnerships, digital trading, e-commerce and leading brand safety initiatives. We believe that Karthik would play a pivotal role, as we partner with our esteemed clients in their digital transformation journey.”

Shankar said, “These are exciting times for digital advertising which is witnessing hyper-growth in all spectrums including video, commerce and data. Clients and partners seek guidance and support in navigating this complex ecosystem. This role has the right mix of understanding, access and ability to collaborate with the ecosystem to streamline media investments. I am excited to join and be part of the GroupM family.”

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