Kaizzen, a public relations and digital media agency, has strengthened its senior leadership team with the appointment of Ashish Gupta, as Director of Kaizzen Insights, the new research wing of the organisation. Gupta will do a deep dive into issues of contemporary importance and try and figure out solutions to these complex challenges affecting the country. He will be working closely with Vineet Handa, Founder and CEO, Kaizzen.
Gupta brings with him over three decades of experience in business journalism and has worked with some national and international newspapers and magazines including The Times of India, Indian Express, Outlook Business, Business Today and Fortune India, just to name a few.
“Ashish is highly experienced and respected business journalist with over three decades of experience in mainstream media and I welcome him to our India leadership team,” said Handa.
“His deep understanding and insights of varied sectors and industries will be a great asset for Kaizzen.
“I strongly believe that with the launch of Kaizzen Insights we will be able to transform Kaizzen into a knowledge-based and data-led communications consultancy. This will also help our existing clients in getting more informed communication and policy advocacy services.
“I am excited to join Kaizzen as Director, Insights, and hope to work with Vineet in his new endeavour to make the transformational journey a success. I hope to bring all my journalistic and other experiences to work for further growth of the company,” said Gupta.
Prior to joining Kaizzen, Gupta had worked in leadership roles in various leading national publications. His last role was that of Deputy Editor and Chief of Bureau, Fortune India, the Indian edition of the US Fortune magazine. He has written extensively on the on the Indian economic reforms, national budgets and monetary policies over the years, gyrations of the stock market, infrastructure challenges and the rise of new-age technologies. He has also tracked the rise and fall of various corporations in different sectors.
Before joining Fortune, he had been the Deputy Editor at Outlook Business magazine and prior to that worked as an Associate Editor at Business Today. He has a post-graduate degree in Political Science from Delhi University and a Diploma in Journalism from the Times School of Journalism.