Indian online fashion brand Tjori has signed an equity deal of Rs 16 crore with media giant Hindustan Times.
The deal goes beyond equity investments, while providing branding and marketing. The deal with Hindustan Times will help build brand awareness in India and accelerate growth at global level.
The unique opportunity here is a platform access to HT shop where Tjori as a brand will be featured, with an aim to create exponential avenues for both the brands.
Mansi Gupta, Chief Executive Officer of Tjori, said in a statement, âWe are excited to close this deal as it gives us an opportunity to reach a wider audience and present them with what Tjori has to offer. Tjori as a brand works at bringing the best of timeâ honoured crafts and wisdom with a modern twist. In partnership with HT and its various media channels, we will be able to put Tjori at the forefront of fashion industry.â
Piyush Gupta, CFO of Hindustan Times, said, âWe are pleased to announce our partnership with Tjori as it helps us venture into the e-commerce market. The deal is bound to bring an ocean of knowledge for all our readers, regarding the re-modernised way of traditional Indian goodness that Tjori strongly recommends and we as allies also believe in.â
Tjori, established in 2013, is a lifestyle e-commerce brand with the vision of bringing the conventional art and craft of India with a sight of overhaul into the global market.