Godrej Expert Easy has announced the appointment of Bollywood actor Saif Ali Khan as the brand ambassador for Godrej Expert Easy Shampoo Hair Colour. Just like the shampoo, one simply needs to apply the product to dry hair and in five minutes the entire colouring process is completed. The brand association with Saif Ali Khan will be to drive penetration and awareness of this offering and the shampoo hair colour category. Godrej Expert Easy has also unveiled a new TVC campaign featuring Saif conceptualised by Creativeland Asia, to highlight the product features and increase the visibility of the category.
Popularly known for his simple yet sophisticated style, Saif Ali Khan is one of the celebrated actors in the country. This makes him the perfect choice for Godrej Expert Easy Shampoo Hair Colour, which is simple and easy-to-use and provides instant results in just 5 minutes. Godrej Expert Easy Shampoo Hair Colour is an innovative product formulation enriched with Amla and Shikakai that nourishes hair while ensuring the coverage of grey hair, thereby making the hair incredibly soft.
Khan said, “Godrej Expert is India’s first hair colour brand and introduced us to many formats of hair colours. Just like me, the brand has constantly evolved be it from powder hair colour to rich crème colour and now to a 5-min shampoo hair colour. Godrej Expert Easy Shampoo Hair Colour matches my style of keeping things simple yet stylish. The 5 minutes quick and easy application process is my favourite feature.”
Sunil Kataria, CEO - India and SAARC, Godrej Consumer Products, said, “Godrej Expert Easy shampoo hair colour, is an innovation in the hair colour category. Through this offering, we are giving a solution to consumers who have time paucity and want to colour their instantly. Simplifying the entire process and achieving a new coloured hair look in 5 minutes is what makes Godrej Expert Easy an innovation. Our partnership with Saif Ali Khan will help us amplify awareness of the category as well as our product across urban and rural markets.”
Anu Joseph, Chief Creative Officer, Creativeland Asia, said, “Hair colouring has always been a time-consuming, tedious thing that one needs to plan for. And grey hair has always come in the way of one’s style when there’s a last-minute plan. With Godrej Expert Easy Shampoo hair colour, hair colouring can be just as impromptu as your plans. The film, starring Saif, brings to life this insight in a light, banter-filled story between siblings.”