Former Samsung Marketing Head Tathagat Jena joins Rediffusion Delhi as Branch Head

Former Samsung marketing head Tathagat Jena has re-joined the ad world as branch head of Rediffusion Delhi.

Jena has over two decades of experience on both the client side, and at the agency end. A former ad executive, having worked in agencies like Lowe Lintas, Ogilvy & Leo Burnett on several big clients like Maruti, Hutch, McDonald's & MakeMyTrip, Jena did a stint at international luxury retail brand Lladro, before moving on to Samsung India in 2008 where he led marketing, brand and product campaigns, media and e-commerce for the smartphone division for 9 long years. His last corporate stint was with Chinese smartphone major Transsion as CMO of Infinix mobiles.

On his move, Jena said, “I am happy to join an agency with a fantastic and unique legacy. At a time when clients are increasingly seeking ‘marketing partnerships’ from their communication agencies, Rediffusion aims to offer the complete suite of digital first solutions & demonstrate capabilities beyond just communications. Along the way I hope to have some fun co-creating success stories that Rediffusion is famous for.”

Navonil Chatterjee, Joint President of Rediffusion, said, “In Tatha we have a good combo of a good agency man and a matured client hand, especially one who has worked in a highly competitive category like mobile handsets. He will now bring all those learnings to Rediffusion Delhi. For us Delhi was one of our most important geographies with Maruti, Airtel, Pepsi all being our clients born in that office. Tatha is tasked to bring back the effervescence to the Delhi office. We have signed up some very interesting and live-wire businesses in Delhi and we look forward to a big Rediffusion operation in India’s capital city in the days to come.”

Last week Rediffusion announced that Vivek Bahl has also joined its Delhi office as its Digital Lead. “Delhi is a big priority for us going forward,” emphasised Chatterjee.

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