Zenith India has appointed Priyanka Kapur as Vice-President to head its Nestlé business. She will be responsible for media planning, relationship management and supervising the complete and integrated offering for the brand. Her key focus will be on strategy, digital transformation, data, analytics, implementation and buying.
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Before this, Kapur was with Lodestar UM for almost 10 years as Connections Lead for its key client Coca-Cola.
In her career, Kapur has worked across verticals and platforms, which include working as a marketer with NDTV, leading new business development at Balaji Telefilms and as a media planner on some prestigious accounts such as Tata Motors and Zodiac, to name a few.
Commenting on her appointment, Jai Lala, CEO, Zenith India, said, “I am delighted to have Priyanka on board. Priyanka’s diverse work experience in the field of media, and strategic approach towards the business, will help provide impactful and effective solutions to our clients in an evolving media landscape.”
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