SPSN launches a series of campaign films for new regional sports channel Sony Ten 4

Sony Pictures Sports Network (SPSN) has launched a series of campaign films for the launch of its new regional language channel, Sony Ten 4, featuring South superstar Rana Daggubati.

SPSN has on-boarded Daggubati as the ‘Face of Sony Ten 4 and WWE campaign in Tamil and Telugu’ on the back of the launch of its regional sports channel, available in Tamil and Telugu across Telangana, Andhra Pradesh and Tamil Nadu.

Daggubati features in a series of films for Sony Ten 4 that showcase his love for sports along with special films dedicated to WWE, which has been one of the most viewed sport properties in the southern market.

Rajesh Kaul, Chief Revenue Officer Distribution and Head, Sports, Sony Pictures Networks India, said, “The campaign films for Sony Ten 4 are a testament to  Sony Pictures Sports Network’s commitment to serve sports fans in Andhra Pradesh, Telangana and Tamil Nadu with localised content so as to bring them closer to their favourite sport in a language of their choice. We are also happy to have Rana Daggubati as the Face of Sony Ten 4 and are confident that his affinity to connect with the viewers in the southern market will drive a wider set of audiences to our new regional language channel.”

Dagubbati, said, “I am delighted to partner with Sony Pictures Sports Network for Sony Ten 4. With a shared vision to collectively bring the ideals of sports to a large community, I am proud to be the face of Sony Pictures Sports Network’s new regional language sports channel, Sony Ten 4 and promoting WWE programming in Tamil and Telugu. Sony Ten 4, dedicated to the southern markets, will be a definitive destination for the best of international sports in Tamil and Telugu for all WWE flagship properties as well as marquee events like UEFA Euro 2020, Tokyo Olympic Games 2020, India tour of England and more."

Rana introduces Sony Ten 4 (25 sec)

The introductory film showcases Daggubati’ s excitement to watch the exciting line-up of the marquee sporting events such as UEFA Euro 2020, Tokyo Olympic Games 2020, India tour of England, India Tour of Sri Lanka and more in the local language of choice. He can now catch all the thrilling excitement from live sporting action in Tamil and Telugu in the coming months.

Launch of Sony Ten 4 (75 sec )

This set of films with Daggubati encapsulates the array of sporting properties on Sony Ten 4, the premier destination to watch marquee global sporting events in Tamil and Telugu. The film opens with the superstar enjoying playing a game of street cricket and football in his neighbourhood and prompting his friends to start watching sports in Tamil and Telugu. The film then transcends into a phase where all the friends start enjoying the best of live sports in Tamil and Telugu.

Tamil Promo:

Telugu Promo:

WWE goes Live on Sony Ten 4 (25 sec)

Daggubati will also be seen in a series of special films dedicated to WWE. The first of the two campaign films introduces the power-packed WWE Live morning shows to the regional audience. The actor is seen normalising morning dates while watching live WWE flagship events like WWE RAW, WWE SmackDown and WWE NXT, along with better half in Tamil and Telugu.

 Tamil: 

Telugu: 

Rana WWE Launch (100 sec)

The second film depicts the impact WWE and its superstars enjoyed in the South with all the high-octane action and entertainment quotient. The film showcases the superstar being motivated by WWE Superstars’ fighting skills, to stop the goons from harassing a woman. The film later transcends to family viewing time when the family gets together to watch WWE on Sony Ten 4.

Tamil: 

Telugu: 

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