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On World Environment Day, Luminous Technologies urges all to restore environment to its original glory

The campaign #ShuruvaatEkNayiDuniyaKi conceptualised by AutumnGrey, shows how the smallest of acts can help us reimagine the world through a sustainable lens. Sachin Tendulkar urges viewers to begin a journey of rebuilding the world

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On World Environment Day (June 5), Luminous Power Technologies had a special message for the world — restoring the environment to its original glory while showing us a greener way of living.

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Our environment has been deteriorating since a long time and we all know that it needs our urgent attention. Luminous Power Technologies understands how crucial this issue is.

AutumnGrey Bangalore came up with a thought-provoking campaign #ShuruvaatEkNayiDuniyaKi, showing how the smallest of acts can help us reimagine the world and restore it to its original glory. And it all starts with a start. Luminous Power Technologies uses the voice of Sachin Tendulkar to urge its viewers to begin a journey of rebuilding the world.

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Luminous Power Technologies has always been vocal about sustainable use of energy with its solar range and energy efficient appliances. This World Environment Day, they take a powerful stand in further improving the world with a campaign that not only makes you realise that the environment needs our attention, but sows the seed of promise for a better future.

This heartfelt attempt at #GlobalRestoration celebrates the environment in its truest form.

Sachin Bhalla, Sr Vice-President, Luminous Power Technologies, said, “At Luminous, we pride ourselves in creating sustainable solutions like solar, energy-efficient fans, and LED bulbs. The occasion of World Environment Day gave us the opportunity to re-pledge our commitment into fighting climate change. And with that, asking our consumers to join us in the mission of #GlobalRestoration.”

Swati Balani, Executive Creative Director, added, “With these thought-provoking words narrated by Sachin, we want to remind our audiences how a new sustainable world is within our reach. While the conversations about climate change seem overwhelming to many, we show our audience how small actions by you and me are all what it takes to restore the world.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Luminous_Official (@luminous_officials)

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Credits:

Creative Agency: AutumnGrey Bangalore

Chairman and Group Chief Executive Officer: Anusha Shetty

MD and Chief Creative Officer: Sandipan Bhattacharyya

Associate Vice-President: Sandhya Gurung

Executive Creative Director: Swati Balani

Sr. Creative Director: Nishant Sethi

Agency Team: Manasha Parmar, Piyush Kumar, Ajendra Kumar Shaw, Pooja Dewanjee, Ijya Chugh

Client Team: Ruchika Gupta, Riti Sinha, Medha Malhotra

Client Name: Luminous Power Technologies

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