Indian bitcoin exchange platform WazirX will be the Co-presenting Sponsor for the live streaming of the upcoming UEFA EURO 2020 on SonyLIV. The Tournament kicked off on June 11, 2021.
WazirX claims to have over 6 million users and meaningfully engaging with an expanding crypto community to educate and tap into the growing interest and enthusiasm for crypto investment in India.
The category exclusive partnership will offer the company widespread visibility amongst the Indian football fans, millions of whom are young, tech-savvy individuals who are expected to watch the matches online this season.
This partnership aims to further help the brand create more awareness amongst the young football fans and further its brand mission to make crypto accessible to everyone in India. The company said it has played a pivotal role in promoting crypto innovation within the country by keeping crypto enthusiasts at the top of their game before investing in this space.
“Being the largest crypto exchange in the country with the highest liquidity, WazirX crossed USD 6.2 billion in terms of the monthly transaction volume in May 2021 and aims to democratise the opportunity to participate in crypto,” the company said in a press statement.
Ranjana Mangla, Head - Ad Sales Revenue, Digital Business, said, “We are elated to celebrate two of the most exciting sporting properties in the world of football and cricket and bring them closer to our audience. By announcing WazirX as our co-presenting sponsor, we aim to forge a strong partnership that is in synergy with our brand philosophy that aims to promote great sportsmanship.”
Nischal Shetty, Co-founder of WazirX, said, "As a pioneer in the crypto space, we believe in supporting every business and community that shares our vision to partner with us to promote unity and sportsmanship. At a phase where people around the globe are learning how to adapt to their work-from-home reality, fans can't show their support at the stadiums. Hence, we are proud to be associated with SonyLIV as their Co-Presenting Sponsor for UEFA EURO 2020. As two forward-looking brands, our partnership with SonyLIV is a perfect culture fit to celebrate the spirit of football in India. We envision bringing more Indian football fans together and supporting them to enjoy their favorite sport from the comfort of their homes.”