Former ASCI Secretary-General Shweta Purandare launches boutique consultancy 'Tap-a-Gain'

Former Advertising Standards Council of India Secretary-General Shweta Purandare has launched Tap-a-Gain, a boutique consultancy service. Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with advertising regulations.

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Promising to offer niche service in the world of advertising, Purandare quit Diageo India to set up Tap-a-Gain. At Diageo, she was heading Corporate Brand and Communications, overseeing External Communication, Internal Communication, Employer branding and Corporate brand presence on Digital and Social media.

Previously as Secretary-General of ASCI, Purandare steered its transformation over a period of eight years wherein MOUs were established with key regulators such as Department of Consumer Affairs, FSSAI, Ministry of AYUSH and interactions with the Ministry of Information and Broadcasting.

Over her 28+ years career, Purandare gathered extensive experience in product evaluation, product endorsements, advertising claim support, regulatory compliance, Government affairs, Social Media strategy, Grievance redressal and consumer advisory services.

Her experience spans over multiple sectors such as FMCG, Beautycare, Personal Hygiene, Home care, OTC/ Healthcare, Food and Beverages. She was also the Scientific Director at L’Oreal India heading their product evaluation Centre and Consumer Complaint department. She was a Regulatory Affairs expert at Procter & Gamble India.

Some of the services in the repertoire of Tap-a-Gain are: Advertising and related Regulatory compliance; Due Diligence for Celebrity endorsement; Due Diligence for Influencer advertising; Digital and Social Media Compliance; Claim Substantiation approach; and Corporate Communication and Social Media content strategy.

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