Dentsu India has announced the appointment of Arti Singh as VP National for its shoppers' marketing unit, Hyperspace.
In her new role, Singh will be in charge of the shoppers’ marketing division that includes experiential, retail, cinema and mall business. Singh, a professional with more than 18 years of expertise in the field, will be driving and developing strategies for brands. With her experience in the industry and understanding of consumer behaviour, she will help in building relationships with key industry players, teams and associates. Additionally, she will play a significant role in designing the offline path of the purchase journey for consumers, thus, connecting them with brands.
For the record, this is Singh’s second innings with dentsu India. Previously, she had been with the network for more than a decade and played a vital role in successfully delivering marketing experiential retail campaigns for brands.
Singh said, “It’s a great role, with enormous possibilities in my second innings. Hyperspace is a network that has established strong credentials in the space for over a decade now. I am excited about the endless opportunities and challenges this new role offers and I look forward to driving Hyperspace’s continued growth and ambition in India.”
Haresh Nayak, COO, Dentsu International, Group MD, Posterscope SA, President, Posterscope APAC, said, "Arti will be responsible for strengthening the shoppers’ marketing practices across all agencies of dentsu India. Her presence and experience in the space will help us beef up our efforts in understanding the behaviour of shoppers. She brings immense value to the company’s capabilities. We are increasingly bringing on board senior talents in this space who can carry forward the learnings of seamlessly-integrated consumer and brand interaction in the new normal.”