Cannes Lions has announced the shortlists for the Brand Experience and Activation Lions, Creative Business Transformation Lions, Creative Effectiveness Lions, Creative eCommerce Lions, Film Lions, Mobile Lions, Radio & Audio Lions, Sustainable Development Goals Lions today. The Indian agencies’ 21 workpieces have been shortlisted in five categories out of all the categories announced today.
Dentsu Webchutney has got seven shortlists followed by FCB India with three shortlists and Cheil India with two shortlists. Famous Innovations, Grey India, Lowe Lintas, Leo Burnett India, McCann Worldgroup, Ogilvy India, Taproot Dentsu, VMLY&R, Wunderman Thompson have got one shortlist each.
Indian shortlists on Day 3 of Cannes Lions:
Title |
Brand |
Product |
Entrant |
Sub-category |
Brand Experience and Activation |
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The Punishing Signal |
Mumbai Police |
Service |
FCB Interface, Mumbai |
Not-for-profit / Charity / Government |
Pedasuransi |
Heinz Abc |
Abc Sambal Sauce |
VMLY&R, Mumbai |
Customer Acquisition & Retention |
Careers From Home |
Wheel India |
Wheel |
Hindustan Unilever, Mumbai / Lowe Lintas, Mumbai |
Local Brand |
The Better Half Recipes |
Swiggy |
Swiggy Instamart |
Dentsu Webchutney, Bangalore |
Challenger Brand |
The 8-bit Journo |
Vice Media |
News Service |
Dentsu Webchutney, Mumbai |
Single-market Campaign |
Make Your Own Mask |
The Times Of India |
The Times Of India |
Wunderman Thompson, Mumbai |
|
The Applegram |
Radio Zindagi |
Radio Zindagi |
Famous Innovations, Mumbai |
|
The Better Half Recipes |
Swiggy |
Swiggy Instamart |
Dentsu Webchutney, Bangalore |
Cultural Insight |
Creative Ecommerce |
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The Better Half Recipes |
Swiggy |
Swiggy Instamart |
Dentsu Webchutney, Bangalore |
Cultural Insight |
Film |
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Savlon - The Artist |
ITC Savlon |
Savlon Handwash |
Ogilvy India, Mumbai |
Healthcare |
Freedom |
WWF India |
WWF |
McCann, New Delhi |
Not-for-profit / Charity / Government |
Man Enough: Shaving Stereotypes |
Gillette |
Gillette Mach3 |
Grey India, Mumbai |
Single-market Campaign |
Pooja Didi |
|
|
Taproot Dentsu, Mumbai |
Cultural Insight |
Mobile |
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The 8-bit Journo |
Vice Media |
News Service |
Dentsu Webchutney, Mumbai |
Activation By Location |
Now, Words Aren't Just Heard, But Felt. |
Samsung |
Samsung Good Vibes |
Cheil India, Gurugram |
Innovative Use Of Technology |
The 8-bit Journo |
Vice Media |
News Service |
Dentsu Webchutney, Mumbai |
Mobile-led Creativity |
The 8-bit Journo |
Vice Media |
News Service |
Dentsu Webchutney, Mumbai |
Real-time Response |
Sustainable Development Goals |
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#Keepgirlsinschool |
Whisper |
Mobileshaala |
Leo Burnett, Mumbai |
Quality Education |
Shakti - The Selfless Selfie |
Shakti |
Ngo |
FCB India, Delhi |
Gender Equality |
Out And Proud Classified |
The Times Of India |
Newspaper |
FCBUlka, Delhi |
|
Now, Words Aren't Just Heard, But Felt. |
Samsung |
Samsung Good Vibes |
Cheil India, Gurugram |
Reduced Inequalities |