Mars Wrigley has announced that Varun Kandhari has been appointed Director Marketing and Customer Marketing for India. Kandhari, who has been with the organisation for over seven years, is based in the Gurugram office and will succeed Yogesh Tewari.
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In February, Tewari joined RP Sanjiv Goenka Group as Vice-President, Marketing, for its FMCG Division.
Kandhari joined Mars Chocolate Business in September 2014 as Senior Brand Manager and was subsequently promoted as Marketing Manager, Chocolates for Mars Wrigley Business in October 2017. As a Marketing Manager, Kandhari helped his teams develop a strong innovation pipeline and award-winning campaigns for Snickers® and Galaxy®.
In his new role, Kandhari will be responsible for leading the Marketing and Customer marketing functions for Mars Wrigley India across all categories. He will also be part of the leadership team for India.
Kalpesh R Parmar, General Manager, Mars Wrigley, India, said, “I am pleased to announce the appointment of Varun Kandhari as the Director Marketing and Customer Marketing at Mars Wrigley. Through his tenure, Varun has played a crucial role in value creation and developing successful marketing strategies. In line with our goals to grow our business and develop our brands better, I am confident that Varun, with his energy, enthusiasm, and expertise, is the perfect lead to help us take Mars Wrigley to greater heights."
Kandhari has experience working across categories including home and personal care and confectionery. Before joining Mars Wrigley, Kandhari was associated with Hindustan Unilever where he managed brands like Surf Excel and Wheel.