Club FM, a leading radio station in Kerala, undertook the initiative to conduct an online Bharatanatyam dance competition, ‘Mathrubhumi Nadanam Shobanam’, for its listeners and supporters. The event’s logo was unveiled by Mollywood actor ‘Dulquer Salman’. Popular dancer and actress Shobana was the brand ambassador of the competition.
The dance competition was divided in two main categories —16-23 years, 24-32 years, and invited dancers across India to recreate a dance performance from Shobana’s reels in her Instagram account @shobana_danseuse.
The event received over 1,000 entries out of which only 65 entries were shortlisted by the actress. The shortlisted contestants were also given the opportunity to interact with Shobana through a virtual zoom workshop where she gave first-hand expertise on Bharatanatyam dance forms through a short performance. The contestants were also given separate cash prizes for each age group consisting of a sum of Rs 25,000 each for winners and Rs 15,000 each for runners up. In addition, the winners and finalists will be given an opportunity to perform in a video with Shobana, which is yet to be finalised.
The sponsors of Mathurbhumi Nadanam Shobanam included Swayamvara, Joyalukkas, Pittapillil, Esaf, Ocean, Truecoat, Ponkathir and Hyundai.