Chimp&z Inc, the digital advertising agency from the house of Merge Infinity, has been awarded the digital mandate for Astral Pipes, Astral Foundation and Astral Adhesives.
According to the mandate, the agency will be responsible for social media management, SEO, paid media and website maintenance for Astral Pipes and Astral Foundation; and website maintenance for Astral Adhesives. The accounts will be managed by the agency's Mumbai office.
Astral Ltd. (formerly known as Astral Poly Technik Limited) has expanded its portfolio by diversifying into the piping, adhesive and water tanks segments. Chimp&z Inc aims at claiming a spot for all the three Astral entities in the digital world by emphasising unique touch-points and employing innovative digital tools.
Kairav Engineer, Vice-President, Business Development, Astral Limited, said, “Astral enjoys a great deal of trust and sizable equity in the Indian market. Always a step ahead with innovative products and smart solutions, Astral brands have been trailblazers in their respective industries. Our aim now is to amplify our digital communication with social media strategising, video marketing, influencer marketing, and all the other upgraded digital tools. We look forward to enhancing Astral’s digital presence through this partnership."
"We are thrilled to be associating with a group of brands that strive to set benchmarks with all their initiatives. Chimp&z Inc's integrated approach on the digital front clubbed with the brand's efforts to serve consumers to the best of their abilities can be the inception of a strong alliance that delivers some remarkable work overtime,” said Ashish Duggal, Vice-President, Growth and Operations, Chimp&z Inc.