Tilt Brand Solutions appoints Ameya Kovale as Senior Director, Creative and Content

Brand and communication consultancy Tilt Brand Solutions has appointed Ameya Kovale as Senior Director, Creative and Content. He will report to Shriram Iyer, Tilt’s Chief Creative and Content Officer.

Kovale has over 16 years of experience across advertising and design on brands such as Vodafone, Johnson & Johnson, Reader's Digest, Surf Excel, Axe, Axis Bank, The Economic Times, Byju’s, Kissan, Urban Ladder, Domex, Practo, Camlin, Ultra-Tech Cement, Go-Colours, Knorr and many others.

His work on many of them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.

Iyer said, "We are really excited to have Ameya on board to team up with Adarsh Atal and jointly lead our creative product and culture. The expertise that he brings on board in art and design thinking, coupled with his rich experience in shaping identity and communication strategies for brands, adds further heft to our creative team. His fantastic attitude and his intimidating energy and pace further reinforce the very core of Tilt.”

Kovale, who started out at Tilt on April 1, comes in from Lowe Lintas, where he was, for 13 years. He was with Ogilvy prior to that.

Kovale said, “I am thrilled to be part of, and further contribute to what the creative team at Tilt is doing. I am a big believer in Tilt's work ethic, their style of creative solution and storytelling, and their absolute insistence in keeping the brand at the very core of anything and everything they do. Their fantastic body of work in less than three years is quite telling and revealing of their talent and world view.”

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