m/SIX wins integrated media duties for Noise

m/SIX, GroupM’s youngest outcome-based agency has won the integrated media duties for Noise, the personal wearable technology brands. The account was won following a multi-agency pitch and will be handled by m/SIX’s Gurgaon office where the team will drive brand experience with its creative outlook and proficiency. The media duties include TV, print, radio and digital branding.

Saket Sinha

Saket Sinha, Senior Vice-President and Head of m/SIX India, said, “We are thrilled to welcome India’s favourite personal wearables brand Noise into our clientele. With smart consumer wearables influencing the country’s youth today, we see a huge opportunity combining m/SIX’s expertise, with our specialized outcome-based offerings, and Noise’s exceptional technology, to take the brand to newer uncharted territories. Noise is a brand that has already established itself when it comes to the latest technology and we at m/SIX are focused on driving its stylish, tech-enabled durables, which will help derive remarkable results.”

Utsav Malhotra

Utsav Malhotra, Chief Operating Officer, Noise, said, “We’re pleased to onboard an expert agency like m/SIX to reach our brand goals. Noise is at the crossroads of growth, especially now when young Indians are actively choosing a connected lifestyle. m/SIX brings together a combination of insights, experience and acumen, which should help us further our mission. We look forward to working with the dynamic team at m/SIX who shall be our key partners in driving value for Noise.”

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