B2B marketing solutions firm FrogIdeas has appointed Alok Saraogi, former Country Manager of Amazon Inc, as Chief Operating Officer.
Saraogi will be responsible for driving the growth engine at FrogIdeas — developing solutions to business challenges, leading critical mandates for the business, and take on a people development role as a leader in the company.
Saraogi is a strategic and data-driven e-commerce and marketing leader with over two decades of experience in e-commerce, automobile, retail, aviation and advertising. He brings deep and meaningful experience in driving business impact and performance; and his expertise extends to managing P&L, developing vision, creating strategic business plans and execution excellence.
Jatin Modi, Founder and CEO, said, “Alok is a remarkable leader who has scaled businesses and teams. He’s a very passionate marketer who will be able to unlock value, and solve deep problems for our clients. Alok’s experience and perspective will be a key lever for FrogIdeas to continue playing a catalytic role in the evolution of B2B marketing.”
On the new role with FrogIdeas, Saraogi said, “I am delighted to join this young and energetic team. Enterprises have long been underserved by traditional agencies, and with my experience across digital, enterprise and D2C businesses, I hope to help solve real-world business problems at scale. Key areas of focus will include people, process, partnerships, and my team and I will accelerate growth in this dynamic business environment.”