ASICS brings on board cricketer Ravindra Jadeja to propagate a healthier lifestyle

ASICS, a sport performance brand, has welcomed Ravindra Jadeja, an all-rounder of the Indian cricket team and Chennai Super Kings, into its family.

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With ASICS’ brand  philosophy of enabling ‘A Sound Mind in a Sound Body’, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum-driven consumers.

Rajat Khurana, Managing Director, ASICS India and South Asia, said, “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with ASICS India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy and inspiring  potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavour to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”

About his association with ASICS, Jadeja said, “I am absolutely thrilled to be associated with the world’s leading performance brand. ASICS has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalysing a positive change in this direction with ASICS. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies.”

ASICS India’s partnership with Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand. 

‘Anima Sana In Corpore Sano (ASICS)’, meaning ‘A Sound Mind in a Sound Body’, is an old Latin phrase from which ASICS is derived and the fundamental platform on which the brand still stands. The company was founded in 1949 more than 70 years ago by Kihachiro Onitsuka. It is now a leading designer and manufacturer of running shoes as well as athletic and sport style inspired footwear, apparel, and accessories.

ASICS has 55+ stores across India, Sri Lanka and Bhutan.  

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