The Indian division of global marketing and corporate communications company Omnicom Media Group has welcomed aboard Shailja Saraswati Varghese as its new Head of Content. A digital media professional with vast experience, Varghese is all set to bring her diverse range of expertise to the table at OMG India.
With a career in content spanning 18+ years, Varghese has worked with organisations such as Zee5, Wavemaker SEA, National Geographic Channels, Discovery Communications and UTV Entertainment Television. Varghese will add a fresh new perspective to content at OMG. Her appointment will also help diversify and broaden content solutions for the wide-ranging and dynamic clientele of Omnicom Media Group India.
Kartik Sharma, CEO, OMG India Group, said, “We are delighted to welcome Shailja on board at OMG, and are excited to transform our content-led solutions with her talent and expertise. With diverse expertise and in-depth insights gleaned from years of experience across organisations, we are confident that this new journey is going to be exciting and productive!”
On joining the team, Varghese said, “Why I am excited to join OMG as Head of Content is because a media-agnostic, future-ready company like OMG will enable effective content solutions and storytelling. As data and technology are the two arms of result-oriented content solutions, I look forward to make commerce follow the consumer through connected content and solutions, to make scalable, replicable and sustainable business solutions.”
Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.