IDBI Federal Life Insurance transitions to a new identity as Ageas Federal Life Insurance, unveils campaign

Ageas Federal Life Insurance, which recently transitioned to its new identity from the erstwhile IDBI Federal Life Insurance, has launched a new brand campaign spearheaded by cricketer and the organisation’s brand ambassador, Sachin Tendulkar.  

The campaign drives home the company’s fresh, bold outlook, while reiterating the deep-rooted values that continue to guide it through this transformation. It establishes the Ageas Federal Life Insurance brand as positive and forward thinking; a brand that inspires individuals to live fearlessly, empowered by Ageas Federal’s smart financial planning and life insurance solutions. A short video featuring Tendulkar talks about the importance of change, while staying true to one’s values and principles.

The brand campaign would be visible on the digital medium and through outdoor advertising across the country.

Commenting on the organisation’s transition to Ageas Federal Life Insurance, Karthik Raman, CMO and Head-Products, Ageas Federal Life Insurance, said, “Through the years, we have built our brand on the foundation of positivity, optimism and wellness. While we now adopt a new identity as Ageas Federal Life Insurance, we remain faithful to our core purpose of empowering people to create the life and lifestyle of their choice. We would continue to partner with them to help them achieve their dreams and goals so that they can truly be #FutureFearless.”

The name change follows Belgium-based Ageas Insurance International NV increasing its shareholding to 49% by acquiring 23% of stake from IDBI Bank. Federal Bank holds a stake of 26% in the company while IDBI Bank's stake now stands at 25%. 

The video:

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