Zee Kannada launches refreshing afternoon slot with 'Madhayanada Manoranjane'

Zee Kannada is launching a fresh viewership slot, featuring fresh content in the afternoons with three shows called ‘Madhayanada Manoranjane’.

Starting March 1, Zee Kannada is refreshing its afternoon strategy with the launch of ‘Madhayanada Manoranjane’ in the time slot of 1pm to 4pm, every Monday to Friday, on Zee Kannada and Zee Kannada HD.

The afternoon time band will feature three new shows in which one is a non-fiction show ‘Mane Mane Mahalakshmi’ and the other are two are fiction shows — Trinayani and Nagabhairavi.

Mane Mane Mahalakshmi is a game show that will showcase anchor Sushma visiting the house of common people and give some tasks to the family and the winner gets away with prizes. Sushma would be visiting 175 towns across the 31 districts in Karnataka for this programme.

Trinayani promises to be a visual treat for viewers with outstanding VFX effects offering an authentic film-like experience. An aesthetically narrated saga delves into the life of a suave and ambitious business tycoon, Vishal played by Chandu Gowda. The titular role of Trinayani is played by Ashika Gopal Padukone, a seer who takes the decision to live her life for the betterment of people by leveraging her celestial powers.

Nagabhairavi will chronicle the saga of Nagarjuna (Pavan) and Bhairavi (Yashmi Gowda). The onus of securing the Nagasampada is upon Bhairavi, which is passed to her through her ancestors. Lord Shiva blesses Bhairavi with a divine amulet. Nonetheless, when Bhairavi is in grave danger, Nagarjuna is her one and only protector. It remains to be seen how Bhairavi and Nagarjuna fight all the odds to secure the Nagasampada. 

Raghavendra Hunsur, Business Head of Zee Kannada and Zee Picchar, said, “We at Zee Kannada are constantly striving to reframe and reinvent Kannada entertainment television. Our goal is to make compelling content available to consumers across all parts of the day. There is a sizeable television viewing audience in the afternoon. Currently, the only options available to these viewers are repeat telecasts. Our aim is to present viewers with a spectrum of fresh content, thereby growing the entire category. Our endeavour is that these three shows in which one is non-fiction and other two are fictions with varied storylines and different backgrounds strike a chord with viewers, moving them emotionally so they connect with the show, characters and thus be their new companions in the day time.”

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