Smartphone and smart TV brand Redmi India, a sub-brand of Mi India, has announced Bollywood actor Sonu Sood as the brand ambassador for Redmi 9 Power. This partnership will further the brand’s existing campaign ‘More power to you’.
Redmi’s brand ethos is democratising innovation and ensuring technology is available for everyone. In 2020, actor Sood won hearts for his exemplary work in supporting migrant workers and those in need.
In the Covid-stricken society, smartphones have become an essential commodity, be it for education or for communication. The brand first partnered with Sood as part of its continued efforts to empower thousands of students by donating Redmi smartphones under the #ShikshaHarHaath initiative.
Muralikrishnan B, COO, Mi India, said, “We are thrilled to partner with Sonu Sood to endorse one of our best-selling smartphones. We have always focused on ensuring the best specs, highest quality and honest pricing. Sonu’s ability to strike a chord with the masses and his drive to do good will help cement Redmi’s ambition of enabling everyone through technology. We are sure that this partnership will enable more and more people through Sonu’s pan-India presence and Redmi’s technology prowess.”
Commenting on the association, Sood said, “Both Redmi and I share the same vision of a better future and ‘education for all’. Through ShikshaHarHaath, Redmi is not only providing access to students but also empowering them to scale newer heights. I am happy to represent a brand such as Redmi that is striving to give back to the nation in a manner that truly enables a society in need. As someone who wants to experience the best of everything, I am happy to be the face of Redmi 9 Power. Redmi’s vision of ‘More Power to You’ perfectly fits with my work and contributions and I am confident that together we will be able to make a difference.”