Sumant Ray, Vice-President, HT Media, has moved on after almost 14 years. With more than 20 years of experience with content, marketing and branding, Ray is now venturing into the digital content space with his entrepreneurial venture, Mediazaadey Entertainment LLP.
Mediazaadey will focus on branding, content creation, digital marketing and social media marketing.
At HT Media, Ray was heading Fever FM, Radio Nasha and Radio One as the National Content & Creative Head.
He created and directed the biggest audio mega series – Fever Prastuti Mahabharat on Fever FM in Hindi, starring Shilpa Shetty, Shatrughan Sinha, Vivek Oberoi, Rahul Dev, Vijay Raaz, Dalip Tahil and Shakti Kapoor. He was the first Indian to win a New York Festival Award for his Hindi audio series, Fever Prastuti Ramayan, in 2011, and went on to win 3 more New York Festival Awards in the subsequent years for Fever Prastuti Gandhi, in 2012, Fever Prastuti Sainath- Sabka Malik Ek, in 2016 and Fever Prastuti Jai Bajrangi in 2018.
He is also the creator of the first ever Yoga Anthem for International Yoga Day 2016 for Ministry of Ayush, Government of India.