Cheil Worldwide names Will Jin as new MD of Cheil South West Asia

Cheil Worldwide has announced the appointment of Will Jin as the new Managing Director for Cheil South West Asia (SWA) Region.

Jin was formerly the President of Cheil Latin America for six years. He brings in 28+ years of multi-disciplinary experience with Cheil and Samsung. Jin was strategically assigned the role of a Managing Director of Cheil SWA to further the agency’s growth in the market that has infinite potential.

Jin joined Cheil Worldwide in 1993, went on to becoming an Executive in 2013 and serving as the President of Cheil Latin America for six years. He has represented major global clients, including Samsung Group, Samsung Electronics, Beiersdorf, General Motors Korea and Hankook Tire, among others. He accumulated rich experience and knowledge in the sports marketing sector through taking part in the preparation and execution of marketing programmes for the Olympic Games and many other international events from 2000. He served as the Head of the Cheil Worldwide Office in Athens and established the Cheil Worldwide Office in Italy.

He moved to Samsung Electronics in 2006 where he took charge of marketing communication in the Marketing Team responsible for the Korean market.

Jin said, “South West Asia is a very important market with great potential to be the Global Hub for Cheil Worldwide. I see phenomenal progress here in the last few years. The pandemic has only made Cheil SWA more innovative and digitally advanced. From here on, I would like to help and work with the team to make it the most Progressive Business Solutions’ Agency with technology and creativity at its core. The team here is extremely capable and proactive. I am very excited to be here and looking forward to my journey in India.”

Cheil Worldwide is a business-connected agency operating in 45 countries worldwide with around 6,500 employees. It specialises in performance-driven marketing across three core offerings brand communications, experiential, and commerce.

Its global network includes Cheil Worldwide, Barbarian, BMB, Cheil Centrade, Cheil PengTai, ColourData, Experience Commerce, Iris, McKinney, and One RX.

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