Bhojpuri GEC Big Ganga is introducing Muraitha Maidaan, an entertainment-packed family game show. The show aims to bring together family members from different parts of Bihar, Jharkhand, and Uttar Pradesh and give them a chance to win prizes with their wit and luck. The hour-long family game show will start from March 8 every Monday to Wednesday at 7pm.
Spanning over eight weeks, the game’s format allows all members of a family comprising a female, male, and a child to participate both solo as well as a family unit. Through 24 episodes, families from the region will battle it out every day to be weekly as well as series winners. The family to reach the top at the end of the series will be crowned as the region’s first Muraitha Winner Family with incredible rewards. Taking the entertainment quotient higher, the channel will bring in a popular Bhojpuri personality to host the show. Viewers will be able to participate online through Big Ganga’s digital pages from home and stand a chance to win prizes.
Samrat Ghosh, Cluster Head East, Zeel, said, “It is our constant effort at the network to bring content that is diverse as well as unique. Big Ganga has created a niche for itself in the category by constantly pushing its boundaries when it comes to content. This is indeed a moment of pride for all of us as the channel is introducing a first family game show in the category…in which families can participate together all across the regions. The show not only will entertain the audiences but will serve as a platform for consumer connect activities for sponsors.”
Amarpreet Singh Saini, Business Head, Zee Biskope and Big Ganga, said, “As a brand, we have always believed in innovating and experimenting with content, which is our key differentiator. Muraitha Maidaan is a Bhojpuri offering not only as a first in the category but also bringing many other firsts in the form of local games of the region now being presented in an innovative avatar to the audience invoking relatability and pride. The show will be adorned with regional symbolisms of cultural pride across all the elements as well as the nature of gratifications designed for the participants. Not only will the game show allow families to connect with each other and also strengthen their interpersonal bond but will connect regional audience through a unique Bhojpuri format that is evolved from their own roots and lifestyle.”