Moms Outdoor Media Solutions, the outdoor unit of Madison World, has appointed Prashant Mishra as Vice-President, North and East.
Mishra has over 19 years of experience in brand management, business development and buying with specialisation in out-of-home and activation.
Prior to joining Moms Outdoor Media Solutions, Mishra was the North Regional Head at Milestone Brandcom based in Delhi, where he worked for 10 years. He is also an ex-Madisonite, having worked with Moms as a Sr. Manager, Client Servicing from 2003 to 2009.
Jayesh Yagnik, CEO, Moms Outdoor Media Solutions, said, âWeâre happy to welcome back Prashant to the team as VP, North and East region. Prashant comes with close to 19 years of experience armed with the knowledge of new business development, client servicing, strategic buying skills and many other aspects to help grow the business and strengthen our work in the North and East region. I look forward to working with him.â
Returning to Moms Outdoor Media Solutions Mishra said, âIâm excited to be back at Moms Outdoor Media Solutions and Madison World, this time in a new role with added responsibilities. Iâm looking forward to working with the team and grow the business. We have exciting times planned ahead.â
Madison OOH is a part of Madison World and operates several brands including Moms, Platinum Outdoor, Activation specialist - Madison Turnt, Rural specialist - Anugrah Madison, Retail Specialist - MRP, Out-Sel and Entrust.
Moms Outdoor Media Solutions handles clients such as Asian Paints, Raymond, HDFC Life Insurance, Discovery, IDFC First Bank, Welspun, Blue Star, Walmart and MedLife to name a few. Moms Outdoor Media Solutions is a part of Madison World, which through its 11 companies served last year, as many as 500 advertisers.