Prega News, a leading player in the home pregnancy test kit market, has announced actor Anushka Sharma as its brand ambassador. The actress who is expecting her first child with cricketer and husband Virat Kohli has endorsed the brand for their new campaign.
Conceptualised by ADK Fortune, the campaign showcases the beautiful journey of being pregnant and expecting a child.
Anushka, who is in her third trimester, is expecting her baby in January 2021. The two-month ad campaign will run across television channels, digital platforms and outdoors, including hoardings and branding at prominent airports. The ad film will be released across India in regional languages such as Hindi, Bengali, Oriya, Marathi, Gujarati, Punjabi and Assamese so that its reach can be maximised. As part of the campaign, Anushka will be seen cherishing her pregnancy and enjoying the thought of having a child.
Rajeev Juneja, CEO, Mankind Pharma, said, “We are extremely delighted to have Anushka Sharma on board for this association to bring forth the powerful message of the strength of motherhood. Prega News has been the companion for millions of expecting mothers for over a decade now and with Anushka, we want to take forward our messaging to expecting mothers pan India. Being the market leader, we would like to express our gratitude to our customers who have inspired us to bring the best product for them. Prega News has been the preferred choice for expecting mothers as it is reliable, cost effective and can be used without any hassle.”
Anushka Sharma, said, “I’m happy to be associated with Prega News, which is known for helping women for over a decade now. Prega News has struck a chord with expectant mothers with its tagline ‘Prega News means Good News’. The brand is a preferred choice among its customers as it resonates trust and offers accurate results from the comfort of their homes. I look forward to my association with Prega News and to be a part of their growth journey.”