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Spikes Asia announces full jury line-up for 2021

The awards will welcome 86 jurors to assess APAC’s best creative work. Judging will take place in February 2021, awarding work across 23 categories. The winners of the Grand Prix and Special Awards will be announced on March 4, next year

Spikes Asia has announced the full jury line-up for the 2021 awards. Regarded as a prestigious recognition in Asia Pacific for the creative branded communications industry, the awards this year will welcome 86 jurors to assess and award APAC’s best creative work.

Coming from 18 countries from across APAC, the juries will meet online to discuss and benchmark creative excellence from across the region. Judging will take place in February 2021 with the juries awarding work across 23 Spikes Award categories. The winners of the Grand Prix and Special Awards will be announced on March 4, 2021.

Philip Thomas, Chairman, Spikes Asia, said, “We are delighted to welcome a cohort of highly talented experts to judge the awards, and we are particularly pleased that this year we have reached gender parity with our juries. It’s a positive reflection of the region’s industry.”

About the judging, Thomas said, “Things will be a little different next year, with our juries meeting remotely for the first time. We have created a remote judging experience that’s as close to the physical judging as we can make it. It’s a crucial part of all of our Lions awards; a human experience but also a rigorous and robust process.”

The Spikes Asia 2021 juries have been revealed as follows:

Brand Experience and Activation Jury:

Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide, Jury President. Ryohei Manabe, Group Creative Director, Dentsu Inc., Japan Alvin Lim, Founder & Creative Chairman, GPB Shanghai & Hong Kong Tista Sen, Regional Creative Director, South Asia, Wunderman Thompson, India Melina Fiolitakis, Senior Art Director, FCB, New Zealand Tay Guan Hin, Chief Creative Officer, BBDO, Singapore Nathasoruban Sivapatham, Chief Creative Officer, TBWA\Sri Lanka, Sri Lanka Cassandra Kelsall, Director of Experience, Publicis Sapient, Australia.

Creative Effectiveness and Creative Strategy Jury:

Kaveri Khullar, Vice-President, Consumer Marketing, Mastercard Asia Pacific, Singapore, Jury President. Ikuko Ota, President, Hakuhodo Kettle Inc., Japan Rahul Mathew Chief Creative Officer, DDB Mudra Group, India Michaela Lyon Global Account Director, Freelance, Hong Kong Simone Tam, CEO, dentsumcgarrybowen International, Greater China, CEO, Creative, dentsu Hong Kong, dentsumcgarrybowen, Greater China Lee Simpson, CEO, whiteGrey, Australia Brady Ambler, Executive Strategy Director, R/GA, Singapore.

Design and Industry Craft Jury:

Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett, South Asia, Leo Burnett, Jury President. Matt Nisbet, Executive Creative Director, Ogilvy, Hong Kong Chutivat Cherdchoo, Executive Creative Director, Visionary, Thailand Pann Lim, Co-Founder / Creative Director, Kinetic, Singapore Maryzyle Galinato, Group Creative Director, Hakuhodo Saigon, Vietnam Marina Danjo, Creative Director, Dentsu Inc., Japan Brigid Alkema, Executive Creative Director, Clemenger BBDO, New Zealand Niccola Phillips, Creative Group Head, M&C Saatchi, Australia.

Digital, Mobile and Digital Craft Jury:

Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan, Jury President. Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore Thanasorn Janekankit, Chief Creative Officer, CJ WORX, Thailand Shiny Lee, Creative Director, Whatever Inc., Taiwan Kent Boswell, National Director of Interactive, Traffik Group, Australia Seonhwa Hwang, Digital Content Creator / Campaign Planner, Innocean Worldwide , South Korea Kitty Lun, Director, Creative Shop GCR, Facebook, Hong Kong Chew Shing Sian, Group Creative Director, R/GA, Singapore.

Direct and Outdoor Jury:

Tara Ford, Chief Creative Officer, DDB Sydney, Australia, Jury President. Paul Chan, Chief Creative Officer, Cheil Worldwide, Hong Kong Syed Gousul Alam, Managing Partner & Country Head, Grey, Bangladesh Lucy Novita, Executive Creative Director, Leo Burnett, Indonesia Edmund Choe, Chief Creative Officer, Dentsu, Vietnam Cho Ye Jung, Creative Director, HSAd, South Korea Leigh Reyes, Chair Emeritus (C3PO), MullenLowe TREYNA, The Philippines Awais Dhakan, Executive Creative Director, Adcom Leo Burnett, Pakistan.

Entertainment and Music Jury:

Emily Bull, Managing Director, Founder,, Australia, Jury President. Tamon Fujimi, Director of Creative Development, MassiveMusic, Japan Thasorn Boonyanate, Executive Creative Director, Wunderman Thompson, Thailand VJ Anand, Head of Creative APAC, Vaynermedia, Singapore Lizi Hamer, Regional Creative Director, Octagon, Singapore Matt Che, VP Marketing, Budweiser APAC, China Ashima Avasthi , Vice-President Creative & Head, Zee Studios Originals, Zee Studios, India Angie Tijam-Tohid, Creative Director & Head of Content, Ace Saatchi & Saatchi, Manila, The Philippines.

Film Craft Jury:

Michael Ritchie, Managing Director, Co-Owner, Revolver, Australia, Jury President. Trong Tantivejakul, Chief Creative Officer, VMLY&R, Thailand Katherine Lee, Managing Director, Stink Studios, China Sneha Iype, Executive Producer / Partner, Nirvana Films, India Rajay Singh, Co-Founder/Film Director, Directors Think Tank, Malaysia Hiroki Ono, Film Director, Club-A, Japan Ajay Vikram, Chief Creative Officer Global Clients, Publicis, Singapore Judy Thompson, Executive Producer, DDB, New Zealand.

Film, Print & Publishing and Radio & Audio Jury:

Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, Ogilvy, Jury President. Elle Bullen, Creative Founder, SDWM, Australia Lisa Fedyszyn, Executive Creative Director, Special Group, New Zealand Sheena Jeng, Chief Creative Officer, McCann Worldgroup, China Lili Jiang, Group Creative Director, Cheil Worldwide, China/Hong Kong David Guerrero, Creative Chairman, BBDO Guerrero, The Philippines Yusuke Kanda, Creative Director, Film Content Planner, Hakuhodo, Japan Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore.

Healthcare Jury:

John Scott, Creative Director, Ward6, Singapore, Jury President. Flora Rhee, Managing Director, Havas Health & You, South Korea Wendy Chan, Executive Creative Director, McCann Health, China Justine Metcalfe, Founder & Creative Director, Head and Heart, Australia Jason Chang, General Manager, Elite PR Group, Taiwan Kazuko Tanaka, Community Producer, Founder Hakuhodo Working Mom's Link, Hakuhodo Inc., Japan Parixit Bhattacharya, Managing Partner, Creative, TBWA\ Mumbai, India.

Innovation Jury:

Joakim (jab) Borgström, Worldwide Chief Creative Officer, BBH, Singapore, Jury President.  Yasuharu Sasaki, Head of Digital Creative and Executive Creative Director, Dentsu Inc., Japan Malcolm Poynton, Global Chief Creative Officer, President Creative, Cheil Worldwide Joji Jacob, Co-founder & Creative Partner, BLKJ, Singapore Kent Boswell, National Director of Interactive, Traffik Group, Australia Valerie Madon, Chief Creative Officer Asia, VMLY&R, Singapore Wendy Chan, Executive Creative Director, McCann Health, China.

Media Jury:

Mark Heap, CEO APAC, MediaCom, Jury President. Danni Dimitri, Strategy Director, Havas Media, Australia Vaishali Verma, CEO, Initiative, India Ami Qian, Managing Director, CARAT, China Deric Wong, CEO, Omnicom Media Group, Hong Kong Jacquline Pavich, Global Client Lead, Publicis Groupe, Singapore Jacquie Bennett, Partner, Strategy Director, HeyYou, New Zealand.

PR Jury:

Vanessa Ho Nikolovski, Managing Director, Weber Shandwick, Singapore, Jury President. Shota Hatanaka, Creative Director, Hakuhodo Kettle, Japan Marianne Admardatine, CEO, H+K Strategies, Indonesia Amit Misra, CEO MSL South Asia, MSL, India Shouvik Prasanna Mukherjee, Executive Creative Director, Golin, Singapore Simone Gupta, CEO, One Green Bean, Australia Melinda Po, Chief Operating Officer of Edelman China / Managing Director of Edelman Shanghai, Edelman, China Sean Brown, General Manager, Mango Communications, New Zealand.

Announcement dates:

Spikes & Tangrams Awards Shortlist announcement: Tuesday, February 23, 2021.

Spikes (Gold, Silver and Bronze winners) & Tangrams (All) Awards Winners announcement: Monday, March 1, 2021.

Asian Creativity Report, Spikes Grand Prix and Special Awards winners released: Thursday, March 4, 2021.

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