Pulse Candy rolls out quirky campaign with stick figure animation

Pass Pass Pulse candy from the house of DS Group has launched a campaign taking forward the humorous storyline of ‘Pran Jaaye Par Pulse Na Jaaye’ with two films.  The new  campaign has retained the quintessential humour and quirk associated with Pulse through a unique execution ploy of stick figure characters, making the campaign intresting and clutter-breaking.

The campaign has been launched with two films, titled ‘The Husband-Wife’ and ‘Recycle Bin’. The  first one captures the banter between husband and wife and the second one is an altogether a different take between two stick figure friends, pulling a fast one on each other inside a computer screen.

The TVCs have been conceptualised by Wunderman Thompson  to capture the crazy extent to which the stick figures or the Pulse fans will go for the enticing taste of Pulse candy. ‘Irresistibility’  or the love people have for the Pulse candy has been the highlight of the communication campaigns of Pulse in past too! The films have a new but hilarious theme of animated characters fighting for Pulse candy.

Arvind Kumar, JGM, Marketing, DS Confectionary Products Ltd., said, “The brand must keep re-inventing execution themes to retain the excitement around the proposition of ‘Pran Jaaye Par Pulse Na Jaaye’ . We have done some captivating campaigns in the past and the current campaign brings in a new and exciting style of content with Stick figures, to fortify the alluring magnetism of Pulse in amusing and entertaining way.”

Sundeep Sehgal, Executive Creative Director at Wunderman Thompson, said, “Pulse stands for joy and uniqueness, the irresistibility of Pulse lends itself to this unique proposition. We wanted to make simple, short, and share-worthy stories and stick figures give an exciting take to our narrative.”

Husband-Wife TVC:

Recycle Bin TVC:

Credits:

Creative Agency:  Wunderman Thompson

Executive Creative Director:  Sundeep Sehgal

Creative Team:  Sundeep Sehgal & Saurabh Dawar

Production Credits:

Production House: Vaibhav Kumaresh Studios

Director: Vaibhav Kumaresh

Film Department: Mandeep Singh

Planning: Nikhit

Account management: Vaibhav Sahani, Aastha Bhatnagar & Shubham Yadav

Info@BestMediaInfo.com