Prega News, a pregnancy detection card brand, has signed celebrity mom-to-be Anushka Sharma for its latest campaign. In the TVC, themed #PregaNewsMeansGoodNews, Anushka talks about that special moment when you start caring more for someone else in your life. And that moment comes with Prega News. We also come across several moments in our lives when we hear the golden words from our mothers — “You will understand when you become a mother.” And in their latest TVC, Anushka reminisces about the same.
In the past, the brand had a long association with Kareena Kapoor Khan, who featured in many of their videos. Previous to that, Prega News had on board Shilpa Shetty, who also featured in their TVC. For their social messaging campaign #ImWithYellow they had signed Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and others.
The latest TVC comes after their social message evoking films on celebrating moms, gender equality, equality of motherhood experience for all and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films on the special moments couples have after the good news.
Rajeev Juneja, CEO of Mankind Pharma, said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”
The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.