IVM Podcasts, a premiere podcast network, has announced the appointment of Sanjeev Mehta as the Business Head for the network. With a career spanning over two decades, Mehta comes with vast sales experience having worked within media and leading radio brands such as Red FM and Radio Mirchi.
At Red FM, as a National Head, he spearheaded advertising business for all their stations.
Pratilipi and IVM Podcasts recently announced that they will join forces to create a sustainable and scalable model for the podcasting industry in India. IVM Podcasts will continue to create content under the Pratilipi banner, with an even larger and more diverse portfolio of podcasts across genres.
Ranjeet Pratap Singh, Co-founder and CEO, Pratilipi, said, “Sanjeev has the business expertise we think is crucial to leading IVM podcasts into its next big phase. I’m certain that his focus on growth and his knowledge of the overall market will benefit us jointly and forge a strong path to our goals.”
Amit Doshi, Head, IVM Podcasts, added, “Sanjeev is a great fit for us considering his expertise in the sales game and the wealth of experience that he comes with. We knew we needed a well-seasoned expert for the ambitions we have as a company and we’re glad to welcome him on board the team.”
As Business Head, Mehta will lead the business growth for IVM Podcasts working closely with the leadership team to monetise the digital space and secure strategic partnerships.
Mehta said, “While the podcast scene is still new, it’s a dynamic and interesting space for me to explore having worked in the audio ecosystem for such a long time. I look forward to working with the IVM and Pratilipi teams, both sound players in the market.”