Samir Datar has joined Crayons Advertising as Senior Vice-President to head the Delhi Branch. Samir has moved from Hakuhudo where he was Senior VP, Planning. He has over 25 years of experience working with the industry and has handled brands such as Maggi, Nature Fresh, Samsung, Hyundai, LG, Fiama, Canon and Yamaha. He will report to Ranjan Bargotra, President, The Crayons Network.
Kunal Lalani, CMD, The Crayons Network said, “Contrary to market belief, it is right time to pick up talent and build a strong team to excel in tough times ahead. It is good to have a seasoned strategic planner like Samir to head the Delhi branch. His account management track record and strategic thinking capabilities will surely add value to us.”
“The Crayons Network has won quite a few new businesses in recent past like ITC WelcomHeritage, Punjab Tourism, IBEF (India Brand Equity Fund) and DIPR Govt of Uttar Pradesh among others,” he added.
Datar said, “In the industry that has gone through challenging times and still coming to grips with the new reality, my various meetings with Kunal and Ranjan gave me a sense of intense positivity and optimism. As Kunal rightly said, this is the time to get great talent, strengthen the team and be ready because the good times are round the corner, if not already here.”
