With an aim to help small and medium businesses (SMBs) in the long run, English business news channel CNBC-TV18 has joined hands with Microsoft to launch ‘SMB Utsav’. This contest is an opportunity of recognition for all the unsung heroes of the Indian economy to get business and technology offerings worth up to Rs 15 lakh and bolster their growth in the new paradigm.
The four-month event, which started from December 7, will identify and award the best SMB for their business/organisational resilience every month. The aim is to provide a game-changing environment for small businesses that will enable flexibility, operational efficiencies, and increased productivity. This will help the winning SMB to drive innovation and unlock opportunities. With the help of Investment Information and Credit Rating Agency of India (ICRA) analytics, the knowledge partners, CNBC-TV18 will shortlist businesses from the received entries and assess their mettle that helped tide over the recent adversities. The winner will be awarded benefits of worth 15 lakh, which will include technology benefits, business benefits by Microsoft and country wide promotion on the CNBC-TV18 platforms.
The CNBC-TV18 editorial panel along with ICRA will conduct a three-phase methodology (judging process), which will be a deliberate procedure designed on a combination of various criteria, including online submission, shortlisting, and at the final stage, the jury meet.
Smriti Mehra, CEO at CNBC-TV18, said, “Considering the situation of the current time, we have realised that implementation of technology is a must for every business. With more and more innovations coming into the picture, it is only practical that SMBs adapt to them and take their businesses to the next step. Using the expertise of Microsoft, we want to help businesses realise their potential and give them a boost towards their growth with digital transformation and help uplift the economy of our country.”
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