Zoom Studios sweeps 15 Gold awards at the ICLA 2020

Leading the way with its relatable yet powerful narratives, The Zoom Studios is credited with creating new benchmarks in digital storytelling. Recognising and lauding the content studio’s fantastic run thus far, India Content Leadership Awards 2020 conferred 15 Gold Awards to the content studio across Marketing & Social Media, Long & Short Form Web Content, Branded content, Content Marketing & OAP. The Zoom Studios also bagged the prestigious Content Marketing Network of the year -2020 at the recently concluded ICLA 2020.

The studio’s latest show ‘Happily Ever After’ that explored the reality of modern-day wedding goals walked with the majority of the glory, which includes Best Branded Content (SBI YONO App in Happily Ever After), Best Content in a Product Placement Strategy (SBI YONO App in Happily Ever After) and Best Content in a Digital Media Campaign for an FMCG Enterprise (Pond’s in Happily Ever After). The Zoom’ Studios’ much talked about ‘The Holiday’ won the Best Content in a TVC Campaign for the show trailer, Best Content in an Online Commercial for its original soundtrack ‘Yeh Lamha Jee Le Re’ along with the Best Content in a TV/Web Series.

Winning hearts even during the Covid-19 pandemic, the content studio got lauded for its lockdown campaign #StuckWithYou for Best Content in an Instagram Campaign and Best Digital Content during COVID- 19/Lockdown campaign. The Zoom Studios Intertainer 2020, a digital hunt for the best internet entertainer of the year, enabling and supporting the new generation of digital content creators was awarded with the Best Entertaining Content on Social Platforms, Best Music Content on Social Platforms and Best Content in a Digital Media Campaign for a Financial Services/Banking Enterprise (HDFC Ergo in Intertainer 2020). Flick, the newest content offering from The Zoom Studios won the Content Debut of the Year award for Tape: A Love Story. Flick was also recognised as the Top 25 Content Brand & Enterprise by ICL this year. To conclude the achievement, the Studios' on the whole, bagged two coveted titles of Top 25 Content Brands & Enterprises and Top 25 Content Agencies & Network in the Leadership League category.

Jagdish Mulchandani

Commenting on the wins Jagdish Mulchandani, COO and Executive President, Times Network, said, “The Zoom Studios has successfully differentiated itself with impactful storytelling and our 15 wins at the prestigious India Content Leadership Awards 2020 is a true testament to this. While we have continuously received an overwhelming reaction from our viewers, this appreciation and recognition from the industry makes it even more heartening. We are really proud of our journey and I am confident that we will continue to deliver real, innovative and engaging content.”

Within a short run, The Zoom Studios successfully carved a niche for itself dishing out content that’s captured the pulse of our country’s youth. Each of its six shows has been applauded for its distinctive and fresh storylines, power packed narratives and superlative performances. From ‘The Reunion’ to ‘Happily Ever After’, every show created by the content studio has firmly stood out from the crowd.

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Aakanksha Sharma

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