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Prasanna Kumar joins Alibaba Group as Global Media Director

Kumar will be based in the multinational technology company’s London office. He joins the group from WPP where he was a Global Managing Director, Client Team and Global Commerce Practice Lead

Prasanna Kumar

Prasanna Kumar has joined Alibaba Group as its Global Media Director and will be based in London. He was earlier with WPP where he was a Global Managing Director, Client Team and Global Commerce Practice Lead.

At WPP, Kumar had a stint of more than four years where he started as Business leader, Regional Client Team and Global Commerce Practice Lead, then became President, Regional Client Team, and Global Commerce Practice Lead and lastly was the Global Managing Director, Client Team and Global Commerce Practice Lead.

He announced his career move on his LinkedIn account.

"Some personal news, after spending 15 years with WPP (10+ with Mediacom/GroupM), across SG/India/China/UK, it’s time to move on! As I look back, I cannot express enough in words to thank Mediacom/GroupM and WPP which in no doubt have been one of the best places to work, grow and continue to learn ‘every day’, house for amazing people-talent, mentorship culture, wide-ranging business portfolios, a supportive ecosystem with ever-evolving capabilities," the LinkedIn post reads.

"Kudos to my rockstar teams, my bosses/mentors, my client partners, and the larger ecosystem who have supported me to make my WPP journey so fruitful globally. The spirit of ‘People 1st, better results’ stays on… With that, excited and humbled to begin the new adventure with, Alibaba, and looking forward to create many more unforgettable reminiscences as ‘Aliren’!"

https://www.linkedin.com/posts/prasanna-kumar-%E5%BD%AD%E6%A3%AE%E4%B9%90-9296b19_wpp-alibabagroup-aliexpress-activity-6736919919163674624-W668

Before WPP, Kumar was with MediaCom Global where he spent more than 11 years. He started his career with ZenithOptimedia as the LOreal business leader.

Kumar has done an MBA in Executive Marketing from the Indian Institute of Management, Calcutta. He is also an alumnus of MICA: Mudra Institute of Communication and Advertising.

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