Leading staff management solutions provider, PagarBook, today announced that they have signed on Bollywood actor Akshay Kumar, face of brands such as GoQii, Honda and more, as brand ambassador till 2022.
The goal of the ambassadorship is to drive visibility for PagarBook in its efforts to reach 10 million registered users by FY2021 and beyond progressively.
PagarBook claimed to have increased its registered user base to 4 million SME owners over the 6 months, while launching the staff management app across English, Hindi, Hinglish, Gujarati, Marathi, Punjabi, Bangla, Kannada, Malayalam, Tamil, Telugu and Odia.
Speaking of the partnership, Akshay Kumar said, "PagarBook’s USP is that it truly represents the spirit of Atmanirbhar Bharat, something I am very passionate about. To have touched the lives of so many small and medium business owners in a short span of 6 months and impact the way they run their business is exceptional, and that is the kind of performance and passion I support."
Adding on to this, Rupesh Mishra, Co-founder, PagarBook, said, “We’re a very Bharat kind of a brand and we’re talking to small business owners who have come up their hard way. So, Akshay was an organic fitment for our brand in that sense. He also doesn’t have any kind of Godfather in Bollywood and he has reached this stature all by himself. So when Akshay endorses, it looks pretty simple and people think he’s someone like me.”
Sivaprasad K, Sr. Vice President, Marketing and Sales, PagarBook, added, “Our ethos is focused on solving the most challenging problems faced by the SME sector. The goodwill of India, the common Indian, is something that we strive towards, and this is where there was great synchrony with Akshay.”